Listar 2. Maestría por autor "Sandoval Castro, Jocabed"
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Valor percibido y lealtad del consumidor de productos saludables en el mercado peruano, Lima 2021
Cisneros Sandoval, Wendy Elizabeth; Sandoval Castro, Jocabed (Universidad Peruana UniónPEPE, 2021-09-14)The study aims to know the relationship between perceived value and consumer loyalty to healthy products. A cross-sectional correlational study was carried out through the questionnaire applied to 417 consumers, the results ...