Intelligent Digital Platform for Community-Based Rural Tourism—A Novel Concept Development in Peru

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dc.contributor.authorMaquera, Gladys
dc.contributor.authorda Costa, Bruno B. F.
dc.contributor.authorMendoza, Óscar
dc.contributor.authorSalinas, Raúl A.
dc.contributor.authorHaddad, Assed N.
dc.date.accessioned2026-03-10T21:45:42Z
dc.date.available2026-03-10T21:45:42Z
dc.date.issued2022-06-29
dc.description.abstractThe COVID-19 pandemic has driven the rapid evolution and digitization of different tourism sectors through Industry 4.0. However, Community-based Rural Tourism (CRT) has not experienced the same technological advancement. Thus, considering tourism as a powerful socioeconomic driver, this research is based on the relevance of the CRT for the development of rural areas through job creation, preservation of historical-cultural and architectural heritage, and appreciation of the local market. Therefore, the objective of this paper is to present a concept development model of an intelligent digital platform (IDP), where tourism products and services are visualized, articulated, and integrated with the different actors of the CRT, offering a personalized tourist experience. The concept was developed based on Business Process Management and Business Model Canvas (BMC). Thus, through meetings and interviews, it was possible to extract essential information to obtain the necessary know-how for the development of the concept. It was concluded that the COVID-19 pandemic has established a new business scenario, intensifying and accelerating the use of digital tools and ICTs in several sectors, including tourism. However, the use of ICTs in CRT is still incipient. As Peru is a country where rural tourism has a strong tradition, but there are no specific platforms for CRT, which makes the broad dissemination of rural experiences difficult, a BMC template has been developed to integrate the expected objectives, and the application of the proposed framework serves as a guide for other platforms with different niches markets in the tourism sector.
dc.description.sponsorshipConsejo Nacional de Ciencia, Tecnología e Innovación Tecnológica—CONCYTEC. Funding number: CONV-000184-2015-FONDECYT-DE
dc.formatapplication/pdf
dc.identifier.doihttps://doi.org/10.3390/su14137907
dc.identifier.urihttps://hdl.handle.net/20.500.12840/9886
dc.language.isoeng
dc.publisherMDPI
dc.publisher.countryPE
dc.relation.ispartofurn:issn:2071-1050
dc.rightsinfo:eu-repo/semantics/openAccess
dc.rights.urihttp://creativecommons.org/licenses/by-nc-sa/4.0/
dc.subjectCommunity-based rural tourism
dc.subjectBusiness model canvas
dc.subjectIntelligent digital platform
dc.subjectBusiness process management
dc.subjectIndustry 4.0
dc.subject.ocdehttp://purl.org/pe-repo/ocde/ford#5.02.04
dc.titleIntelligent Digital Platform for Community-Based Rural Tourism—A Novel Concept Development in Peru
dc.typeinfo:eu-repo/semantics/article
dc.type.versioninfo:eu-repo/semantics/publishedVersion

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