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Valor percibido y lealtad del consumidor de productos saludables en el mercado peruano, Lima 2021

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dc.contributor.advisorGarcĆ­a Salirrosas, Elizabeth Emperatriz
dc.contributor.authorCisneros Sandoval, Wendy Elizabeth
dc.contributor.authorSandoval Castro, Jocabed
dc.date.accessioned2021-09-20T16:47:36Z
dc.date.available2021-09-20T16:47:36Z
dc.date.issued2021-09-14
dc.description.abstractThe study aims to know the relationship between perceived value and consumer loyalty to healthy products. A cross-sectional correlational study was carried out through the questionnaire applied to 417 consumers, the results show that there is a significant relationship between the study variables; Likewise, it was identified that the consumers of the company under study present the highest percentage of perceived value at a medium level, followed by the low level and finally the lowest percentage shows a high level of perceived value; Likewise, according to the type of customers, the highest percentage are promoters and the lowest corresponds to detractor consumers. In this sense, it is recommended to strengthen the functions of marketing.en_ES
dc.description.escuelaEscuela de Posgradoen_ES
dc.description.lineadeinvestigacionGestiĆ³n estratĆ©gica empresarialen_ES
dc.description.sedeLIMAen_ES
dc.formatapplication/pdfen_ES
dc.identifier.urihttp://repositorio.upeu.edu.pe/handle/20.500.12840/4759
dc.language.isoeng
dc.publisherUniversidad Peruana UniĆ³nen_ES
dc.publisher.countryPEen_ES
dc.rightsinfo:eu-repo/semantics/openAccessen_ES
dc.rights.urihttp://creativecommons.org/licenses/by-nc-sa/3.0/es/*
dc.subjectPerceived valueen_ES
dc.subjectLoyaltyen_ES
dc.subjectHealthy productsen_ES
dc.subjectNet Promoter Scoreen_ES
dc.subject.ocdehttp://purl.org/pe-repo/ocde/ford#5.02.04en_ES
dc.titleValor percibido y lealtad del consumidor de productos saludables en el mercado peruano, Lima 2021en_ES
dc.title.alternativePerceived value and consumer loyalty of healthy products in the peruvian market, Lima 2021en_ES
dc.typeinfo:eu-repo/semantics/masterThesisen_ES
renati.advisor.dni09725194
renati.advisor.orcidhttps://orcid.org/0000-0003-4197-8438en_ES
renati.author.dni76790557
renati.author.dni41024679
renati.discipline413127en_ES
renati.jurorFlores GonzƔles, Marcos Enrique
renati.jurorLuy Medina, Gloria Ivon
renati.jurorRuiz RodrĆ­guez, Margarita JesĆŗs
renati.jurorGarcĆ­a Salirrosas, Elizabeth Emperatriz
renati.levelhttp://purl.org/pe-repo/renati/nivel#maestroen_ES
renati.typehttp://purl.org/pe-repo/renati/type#tesisen_ES
thesis.degree.disciplineMaestrĆ­a en AdministraciĆ³n de Negocios con MenciĆ³n en GestiĆ³n Empresarialen_ES
thesis.degree.grantorUniversidad Peruana UniĆ³n. Unidad de Posgrado de Ciencias Empresarialesen_ES
thesis.degree.nameMaestra en AdministraciĆ³n de Negocios con MenciĆ³n en GestiĆ³n Empresarialen_ES

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MagĆ­ster en AdministraciĆ³n de Negocios con MenciĆ³n en GestiĆ³n Empresarial