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Valor percibido y lealtad del consumidor de productos saludables en el mercado peruano, Lima 2021
dc.contributor.advisor | García Salirrosas, Elizabeth Emperatriz | |
dc.contributor.author | Cisneros Sandoval, Wendy Elizabeth | |
dc.contributor.author | Sandoval Castro, Jocabed | |
dc.date.accessioned | 2021-09-20T16:47:36Z | |
dc.date.available | 2021-09-20T16:47:36Z | |
dc.date.issued | 2021-09-14 | |
dc.identifier.uri | http://hdl.handle.net/20.500.12840/4759 | |
dc.description.abstract | The study aims to know the relationship between perceived value and consumer loyalty to healthy products. A cross-sectional correlational study was carried out through the questionnaire applied to 417 consumers, the results show that there is a significant relationship between the study variables; Likewise, it was identified that the consumers of the company under study present the highest percentage of perceived value at a medium level, followed by the low level and finally the lowest percentage shows a high level of perceived value; Likewise, according to the type of customers, the highest percentage are promoters and the lowest corresponds to detractor consumers. In this sense, it is recommended to strengthen the functions of marketing. | en_ES |
dc.format | application/pdf | en_ES |
dc.language.iso | eng | |
dc.publisher | Universidad Peruana Unión | en_ES |
dc.rights | info:eu-repo/semantics/openAccess | en_ES |
dc.rights | Attribution-NonCommercial-ShareAlike 3.0 Spain | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-sa/3.0/es/ | * |
dc.subject | Perceived value | en_ES |
dc.subject | Loyalty | en_ES |
dc.subject | Healthy products | en_ES |
dc.subject | Net Promoter Score | en_ES |
dc.title | Valor percibido y lealtad del consumidor de productos saludables en el mercado peruano, Lima 2021 | en_ES |
dc.title.alternative | Perceived value and consumer loyalty of healthy products in the peruvian market, Lima 2021 | en_ES |
dc.type | info:eu-repo/semantics/masterThesis | en_ES |
thesis.degree.discipline | Maestría en Administración de Negocios con Mención en Gestión Empresarial | en_ES |
thesis.degree.grantor | Universidad Peruana Unión. Unidad de Posgrado de Ciencias Empresariales | en_ES |
thesis.degree.name | Maestra en Administración de Negocios con Mención en Gestión Empresarial | en_ES |
dc.subject.ocde | http://purl.org/pe-repo/ocde/ford#5.02.04 | en_ES |
dc.description.sede | LIMA | en_ES |
dc.description.escuela | Escuela de Posgrado | en_ES |
dc.description.lineadeinvestigacion | Gestión estratégica empresarial | en_ES |
renati.advisor.dni | 09725194 | |
renati.advisor.orcid | https://orcid.org/0000-0003-4197-8438 | en_ES |
renati.author.dni | 76790557 | |
renati.author.dni | 41024679 | |
renati.discipline | 413127 | en_ES |
renati.juror | Flores Gonzáles, Marcos Enrique | |
renati.juror | Luy Medina, Gloria Ivon | |
renati.juror | Ruiz Rodríguez, Margarita Jesús | |
renati.juror | García Salirrosas, Elizabeth Emperatriz | |
renati.level | http://purl.org/pe-repo/renati/nivel#maestro | en_ES |
renati.type | http://purl.org/pe-repo/renati/type#tesis | en_ES |
dc.publisher.country | PE | en_ES |
dc.publisher.country | PE |